Badass by Biology

Hi, I'm Alice.

I'm a neuroscientist, dirt jumper, and mindset coach.

For as long as I can remember, I've judged my body. I've dieted and worked out to be smaller. Even when I was playing rugby, a sport that demanded power and strength, I still thought I needed to be skinny.

I remember being around 10 years old, right in the middle of the heroin chic era, genuinely hating my bum. I was comparing myself to other girls' bodies, thinking it was too big, too much. Then a decade later, big bums became fashionable. Nothing about my body changed; only the narrative did.

I'm tired of watching the narrative shift depending on what they want to sell us next. Heroin chic. Then curves. Now, heroin chic again. There was never a problem with our bodies, only an industry that needed us to believe there was. And we've been paying for…