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Founding Cohort now forming - a free, women-only confidence programme.
Five places. No cost. No "sporty enough" required. → Read more

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The AIm Method

AWARENESS. INTEGRATION. MOMENTUM.

The science is here.
The change is yours.

A mindset programme working on two beliefs at once: what your body is, and what your body can do. Built on neuroscience, female physiology and sports psychology. Released in blocks, so you can start now.

WHO IS THIS FOR?

You don't need to be athletic to be here. 
You just need to be curious.

You don't need to be athletic to be here. You don't need a specific sport in mind, a certain body, or a particular level of experience. What you do need is a genuine curiosity, a willingness to understand yourself better and look honestly at what has been getting in the way.

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If you're here, chances are you recognise some of this:

THINGS YOU THINK ABOUT YOUR BODY

You've always wanted to try a sport but something kept getting in the way.

You don't like how you feel about your body and can't quite explain why.

You check yourself in every reflective surface without meaning to.

You'd train more if you didn't have to be seen doing it.

You've told yourself you'll start properly once you've lost a bit first.

Your mood for the day can be set by a number on a scale.

You feel disconnected from your body.

THINGS YOU THINK ABOUT YOUR ABILITY

"I'm not sporty" feels like a fact about you rather than an opinion.

You feel intimidated by sporting spaces even when you want to be there.

You avoid the thing you might be bad at, so you never find out.

You know you have more capability than you're currently showing up with.

You struggle to show up consistently, and read that as a character flaw.

You've tried different approaches, and nothing sticks long-term.

You're not alone, and there is absolutely nothing wrong with you. These are not personal failings. They are the entirely predictable output of a brain shaped by very specific messages about who you are and what you're allowed to want.

WHAT THIS IS

A MINDSET INTERVENTION AIMED AT TWO THINGS

This is not about making your body smaller. It's about changing how your mind reads it, judges it, and quietly decides in advance what it's allowed to attempt.

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You will not be asked to love how you look. You will be asked to stop treating how you look as the entry requirement. The measure that matters here is what your body can do and how it feels to be in it, and that measure is available to you today, at the size you are right now.

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Alongside it runs the second half: your ability isn't fixed, and it's very likely a good deal greater than the estimate you've been carrying. That estimate was built from evidence you never chose. This programme is about gathering better evidence.

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And what gets built here doesn't stay in sport. Sport is simply the fastest place to prove to yourself that you are more capable than you were told. Once you have that proof, it follows you everywhere.

THIS ISN'T FOR YOU IF...

✗ You're looking for a diet plan or structured training programme.

✗ You want to be told what to eat or how to look.​​​

✗ You're after quick fixes without the understanding behind them.

✗ You're not open to learning or reflecting on your own patterns.

Nutritional science and exercise programming are intentionally outside the scope of this programme. There are excellent professionals for both. This programme is specifically about understanding your psychology and your biology, and using that understanding to change how you show up.

SCIENCE CREATES UNDERSTANDING

I provide the evidence-based tools, strategies, and knowledge that help you understand how lasting change really happens.

Awareness

creates

choice

Develop a deeper understanding of your thoughts, habits, behaviours, and patterns.

Integration creates change

Turn insights into practical changes that fit your daily life, values, and goals.

Momentum creates results

Build consistency through small actions that create lasting progress and sustainable change.

Built on one simple principle.

HOW THE PROGRAMME WORKS

The science is here to help you understand how your brain works and bring awareness to patterns that may no longer be serving you. This is not about fixing yourself. You are not broken. The goal is to help you understand yourself better so you can make choices that align with your values, your goals, and the life you want.

THE PROGRAMME

Eight modules. One arc.
Biology→ Conditioning → Regulation → Identity → Action

Each module builds on the last. Together, they trace the full picture: from how your brain builds predictions about who you are to what to do with that understanding.

module 01

Available now

The Predictive Brain

Why you feel stuck, and how your brain is the reason, not a character flaw.

module 03

Available now

Designed To Change

Change is not just possible. It's biological. Your brain is designed to rearrange itself in response to new experiences.

module 02

Available now

The Mindset Rewrite

The mindset you hold about your ability isn't the truth. It's a prediction. This module shows you where it came from, and how to change it.

module 04

Coming soon

Raised To Shrink

At age three, 83% of girls associate themselves with strength. By age five, that drops to 29%. Nothing changed in their bodies. Only their beliefs did.

module 05

Coming soon

Badass By Biology

Only 6% of sports science publications focus exclusively on women. This module is the manual you were never given.

module 07

Coming soon

Becoming Her

Fear isn’t weakness. It’s a nervous system response designed to protect you. But when the body learns safety, confidence increases naturally.

module 06

Coming soon

Wired To Belong

The gap between you and the athletes you admire is not structural. It was social. Here's what that actually means for your confidence and performance.

module 08

Coming soon

Momentum

Behaviour follows identity. When someone believes, “I am someone who does this,” actions become easier and more automatic. Confidence is identity-based repetition.

THE RHYTHM

THE RHYTHM OF each MODULE

Every module has the same two-part rhythm; each one moves at a pace designed to let change actually happen:

The Awareness Session

We go through the science together. What's actually happening in your brain and body: prediction, mindset, wiring, physiology. This is research-level science made accessible.

The Integration Session

The following week, we turn that science into action. Your goals, your sport, your life. You set the actions; nobody sets them for you.

Then you get two full weeks to actually live those actions before your next coaching session. That's deliberate. Real change needs room. This is a programme, not a race.

THE JOURNEY

THree blocks, joined one at a time

The full journey is eight modules over seventeen weeks, but you never sign up for seventeen weeks. The programme runs in three blocks, and you join one block at a time:

Block 1

7 weeks

The Foundation

Meet the brain that's been running the show. The science of confidence and mindset, and your first proof that it can change.

Block 2

6 weeks

The Unlearning

Find out who wrote the story you've been living by: socialisation, wiring, and what female physiology actually says, and start crossing bits out.

Block 3

4 weeks

The Becoming

Take everything into your sport and beyond it. You finish with your own playbook: how to apply this to anything.

Every block is complete in itself. It makes a promise in week one and keeps it by the final session. At the end of each block, you decide whether to continue. Your place in the next block is held for two weeks, current members first. And if you stop after one block? Then you finished something, exactly as designed. No 17-week commitment, no guilt, no chasing.

WHY TRUST THIS?

Built on science.
Lived from the inside.

Every module has been researched using peer-reviewed literature. This is not an opinion programme or motivational framework. It is built on neuroscience, female psychology and sports psychology, delivered in a way that is practical, relatable, and grounded in what the evidence actually says.

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My Master's in Neuroscience gave me the depth of understanding to build this properly, and years working in the biomedical field gave me the rigour to hold every claim to a real standard. I am also a former competitive rugby player and an active dirt jumper, which means I have spent years navigating the exact same psychological barriers this programme addresses. I did not design this from the outside looking in. I designed it because I needed it, built it because others do too, and I keep refining it because the science keeps evolving.

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As the science evolves, so does the programme. The founding cohort's feedback will directly shape what comes next.

WHY WE DO THIS TOGETHER

BELONGING ISN'T A BONUS.
FOR WOMEN, IT'S THE MECHANISM.

A woman's stress response is not a smaller version of a man's. It is wired differently. Where men are most challenged by performance and status, women are most physiologically affected by connection and belonging. Research consistently shows that relatedness, feeling you belong, is the single strongest driver of women's participation in sport. 

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That's why this programme is designed to be done alongside other women, not in isolation. When you feel you belong, your brain stops reading the space as a threat and starts letting you show up, stay, and grow. It's also why the group and community options are more than a nice-to-have. For many women, belonging is the difference between starting and continuing. 

Self-Guided Programme

£95

95

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Enjoy self-guided access to the complete program, including all content, tools, and resources (online only). No coaching or personalised support is included. See full terms in "More Info".

Valid for 6 months

Research-level science, made accessible

Full access to all programme content, tools and resources

Reflective journaling prompts to build self-awareness

Guided exercises to integrate the concepts

Access to Badass By Biology community

6 months online access from your enrolment date

All programme content is downloadable and yours to keep

Programme and 1:1 Coaching

£750

750

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This option includes access to modules 1-3 along with a private 1:1 online coaching session with Alice for tailored guidance and support. See full terms in "More Info".

Valid for 6 months

Research-level science, made accessible

Everything in Programme Only

Seven private 90-minute coaching sessions

Session 1: goal-setting aligned to your values

Each module has two private coaching sessions

Flexible scheduling around your availability

Email support between sessions

Access to Badass By Biology Community

6 months online access from your enrolment date

All programme content is downloadable and yours to keep

Programme and Group Coaching

£395

395

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Programme access and live group sessions providing guidance, support, and shared learning with like-minded women. See full terms in "More Info".

Valid for 6 months

Research-level science, made accessible

Group coaching (5 people max)

Everything in Programme Only

Seven group coaching sessions

Session 1: goal setting aligned to your values

Each module has two group coaching sessions

Sessions scheduled at the same time every week

Email support between sessions

Access to Badass By Biology Community

6 months online access from your enrolment date

All programme content is downloadable and yours to keep

How you want to work through it

CHOOSE YOUR PATH

YOUR ACCESS FOR BLOCK ONE

Everything you need when you need it

6

MONTHS ONLINE ACCESS

7

COACHING SESSIONS

∞

COMMUNITY ACCESS & DOWNLOADABLE MODULES TO KEEP

THE FOUNDING COHORT

You don't need more willpower.
You need new data.

Join the founding cohort and get access to Block One at an introductory rate. Or have a look at the free group coaching offer.

Block One: The Foundation

About

Modules One to Three are the foundation. Everything that comes after rests on them. Module One: The Predictive Brain explains the mechanism. Your brain doesn't see the world; it predicts it. And it predicts you too: who you are in sport, what you're capable of, whether you belong in the room. It makes those predictions from old evidence, then hands you the result as if it were a fact about yourself. Module Two: The Mindset Rewrite. The beliefs that feel least like beliefs: not sporty, never been strong, not built for this, aren't conclusions you reached. They're predictions you inherited. This is where you find out where yours came from and what it actually takes to update them. Module Three: Designed To Change is the proof it's possible. Change isn't a matter of wanting it badly enough. Your brain physically rearranges itself in response to new experience, at any age, according to rules you can learn and then use on purpose. Together: how your brain decided who you are, why that decision was never final, and the biology that lets you change it. Nothing in here asks you to be a different size, or to try harder. It asks you to understand the mechanism, because a pattern you can see loses its grip on you.

Overview

Price

3 Plans Available, From £95.00

PREFER TO START WITH COACHING ALONE, WITHOUT THE PROGRAMME?

Coaching Only - 6 sessions

£500

500

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Personal coaching, without the programme.
See full terms in "More Info".

Valid for 6 months

Coaching Only - 3 sessions

£250

250

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Personal coaching, without the programme. See full terms in "More Info".

Valid for 3 months

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