
Founding Cohort now forming - a free, women-only confidence programme.
Five places. No cost. No "sporty enough" required. → Register your interest

THE AIM METHOD
Be one of the eight women who build this.
The Founding Cohort: full programme, completely free, and your fingerprints on everything that comes after.
FREE GROUP COACHING
The founding Cohort
In October, I'm running The AIM Method in three blocks as a free group programme for eight women. Not a discount. Not a trial. Free.
Here's the honest reason why: this programme is still being built, and I refuse to build it on guesswork. I want to build it around real women: women who stopped moving, or never felt allowed to start. Women who walk past the gym, the pool, the netball courts and hear that old voice: not the sporty type. Women who were taught to shrink and are done with it.
In return for your free place, you give me three things: you show up (one two-hour session a week, seven weeks), you fill in a short questionnaire three times so we can measure what actually changed, not what we hope changed, and you tell me the truth about what worked and what didn't. Your feedback doesn't go in a drawer. It decides what this programme becomes.
That's why this group is called the Founding Cohort. Every woman who does this programme after you will be doing a programme you helped build.
HOW THIS WORKS
one programme. three blocks.
You join one block at a time. Everything we do is measured properly, because I'd rather prove this works than just say it.
8
Eight places, women 18+, online via Google Meet.
2
One 2-hour session per week for 4-7 weeks (depending on block length).
free
Completely free - because cost should never be the reason a woman misses out.
no
No fitness requirement, no experience, no Lycra oath. Come as you are.
FIRST, THE RHYTHM
THE RHYTHM OF A MODULE
The programme is built from modules, and every module has the same two-part rhythm, each one moves at a pace designed to let change actually happen:
The Awareness Session
We go through the science together. What's actually happening in your brain and body: prediction, mindset, wiring, physiology. This is research-level science, made accessible.
The Integration Session
The following week, we turn that science into action. Your goals, your sport, your life. You set the actions; nobody sets them for you.
Then you get two full weeks to actually live those actions before your next coaching session. That's deliberate. Real change needs room. This is a programme, not a race.
THE JOURNEY
THree blocks, joined one at a time
The full journey is eight modules over seventeen weeks, but you never sign up for seventeen weeks. The programme runs in three blocks, and you join one block at a time:
Block 1
7 weeks
The Foundation
Meet the brain that's been running the show. The science of confidence and mindset, and your first proof that it can change.
Block 2
6 weeks
The Unlearning
Find out who wrote the story you've been living by: socialisation, wiring, and what female physiology actually says, and start crossing bits out.
Block 3
4 weeks
The Becoming
Take everything into your sport and beyond it. You finish with your own playbook: how to apply this to anything.
Every block is complete in itself. It makes a promise in week one and keeps it by the final session. At the end of each block, you decide whether to continue. Your place in the next block is held for two weeks, current members first. And if you stop after one block? Then you finished something, exactly as designed. No 17-week commitment, no guilt, no chasing.
COLLECTING REAL EVIDENCE
Be a part of the research
I believe women deserve programmes that are proven, not just promised, so The AIM Method is properly evaluated and, over time, will contribute to academic research on women's confidence in sport. Here's what that means for you:
You'll fill in a questionnaire five times: when you start, at the end of each block, and once three months after you finish. It takes about 12–15 minutes and uses validated measures that researchers use worldwide; the same questions asked the same way, so change can actually be seen.
It's anonymous by design. Your answers are stored against a code you create yourself. I never see your answers next to your name, and honest answers (including "this didn't work for me") are the most useful thing you can give.
Research participation is a separate choice. Inside the questionnaire, you'll be asked whether your anonymised answers can be used for research. Say no, and nothing changes: your place, your coaching, our relationship, all exactly the same. Say yes, and your experience helps build the evidence that programmes like this work, for every woman who comes after you.
Your data is protected. Everything is handled under UK GDPR and my Privacy Notice. You can see or delete your data at any time, and withdraw from the research at any point before anonymised analysis, no reason needed.
Why does this matter? Because women's sport is full of promises and short on proof. Together, we can be part of the proof.
YOUR JOURNEY WEEK BY WEEK
What it looks like to finish
Register your interest
A 30-second form. No commitment.
A short conversation
We check it’s the right fit, you ask anything you like, and you get the welcome pack.
Questionnaire 1
Before the first session, we measure your starting point.
Block 1 - The Foundation
Intro session, then modules 1-3 in the awareness and integration rhythm.
Questionnaire 2
See your own before-and-after. Continue to Block 2, or finish here.
three months later
One last questionnaire, because what matters isn’t how you feel at the finish line; it’s whether it lasts.
FAQ
Am I signing up for 17 weeks? No. You join one block at a time: 7/6/5 weeks. Each block is complete in itself, and continuing is always your choice.
Am I a research subject? You're a coaching client first, always. The research part is optional, anonymous, and decided by you privately inside the questionnaire, never by me, and never a condition of your place.
What if I miss a week? Life happens. Materials from every session are yours, so you can catch up on the science in your own time. However, sessions will not run again, so if you miss one, you'll miss out on the valuable coaching insight that the group will benefit from.
What if it's not for me? Then you leave with the science, your journal, and my genuine thanks. And if you tell me why, you'll have made it better for the next woman.
THE FIRST COHORT IS FORMING NOW
Join the founding cohort
Eight places. Completely free. Your fingerprints on everything that comes after. Register your interest - it commits you to nothing.
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